Creative Direction | Design | Photo Sourcing & Editing

Persuading Capitol Hill for Environment America

Problem:

How to convince legislators in our nation’s Congress to protect public lands and species at risk from harmful practices.

Solution: 

Environment America focused on a few specific issues to highlight with their geotargeted ads. They wanted visually striking imagery that would appeal to constituents to drive action to call their legislators about specific bills and protections put in place around the environment.

Rising Tide Interactive also produced a full set of Google Display banners for each concept to help amplify their ads for placements across the web and on sites with related content.

Results

Overall the client was pleased with the direction of the creative when they ordered the display banners to be built out after the successful acquisition obtained by the social posts. Due to a change in the political terms from 2024-2025, these issues still remain unchanged in the national level. However, states have started to work toward change and regulation of pesticides and mining.

Role: Designer
Programs Used: Photoshop