Creative Direction | Design | Video Editing

Cadence OTC Birth Control Study

Problem:

How to get a younger demographic to sign up as participants for a birth control study and to raise awareness about different types of birth control without feeling too stuffy.

Solution: 

Working with Cadence OTC and Provoc to develop vibrant, youthful creative that wasn’t too serious and leveraged levity to avoid stigma or shame around the subject of birth control and curiousity that young people may be interested in. The ads ran on Meta including Facebook, Instagram, and Reels to reach the audience. Bright colors and playful imagery helped to grab attention before delivering the call to action. We wanted to have the tone of friendly and conversational, not medical and cold.

Results

Overall the client was pleased with the direction of the creative. The campaign never materialized as there was a dissolution of one of the organization groups but they enjoyed the process and did ask for some file assets for potential use in later campaigns or materials.

Role: Associate Design Director and Senior Designer
Programs Used: Photoshop, After Effects